Business Plan For A Business - 1276 Words

A business plan is sometimes ignored by some people, but I think it is important to develop a good business plan. I think this should be an interesting topic to discuss about. Yesterday, I receive a phone call from a new client asking for help to build a business plan for his new business. My role in this part as a business consultant is to not blindly do the work for my client but asking them questions to generate information about his ideas, and level of involvement to better help him build his own plan. If a client can understand the importance of a business plan and how it works, he is already half way to succeed. It is also crucial to let the client who knows the best about his business and products presents his ideas and thoughts in the business description and product analysis. My ultimate goal is to help the customers through the process of analyzing the industry, market, products, and financial issues to learn where he stands now comparing to his competitors. However, I also need to inform the client that it is easy to plan, but the success or failure of a business and product depends on many other factors rather than just a business plan itself. A good business plan is a good start, failure or success is the matter of how the market responds to our products and how quickly can we revise our plan to fit with the fast changing market taste. In the email below, I wrote to my client and gave him an outline to instruct him the process and how to best approach eachShow MoreRelatedBusiness Plan For A Business1223 Words   |  5 Pagesyour own business is to prepare a business plan. A business plan is a written document describing your business future. It tells potential investors and customers what your goals are for the company and how you plan to achieve that. You will need to define your business, products and services, operating procedures and the route your company intends to take to achieve the goals that are set forth. This information summarizes the sense of your business in a single document. Business plans are inherentlyRead MoreBusiness Plan For A Business998 Words   |  4 PagesIntroduction Prior to initiating a business, it is necessary for the management and the people involved to make sure that a proper business plan is set out in order to understand the needs of the business. In addition to this, it should also be made sure that the market is properly analysed and all the competitors are studied before taking any step related to the new business. Every business has different needs and is initiated in a different scenario. The business plan under evaluation in this paperRead MoreBusiness Plan For A Business840 Words   |  4 Pagesâ€Å"Business plans are statement of a business goals, reason they are attainable and plans on meeting it’ (FoxBuisness, 2013). A business plan maps the course and gives a detail plan on how these goals are achievable. It is also important to establish a solid business plan for funding. Some small business use venture capital, bank loans, personal funds, and private investors as sources of funding. The business plan must therefore , sell investors. A well-written convincing business plan can buy investorsRead MoreAn Business Plan For A Business Essay1394 Words   |  6 Pagescelebration. This business sells games and other entertainment products. This business is commercial, but has a social conscience. It wants to sell to service a need, but also hopes to enrich the lives of those it serves as it addresses a need for meaning, not just connection or celebration. This business produces original IP to compete in the entertainment industry. This business will not produce entertainment that is divisive or for purely solitary consumption. This business might start withRead MoreBusiness Plan For A Business Essay1708 Words   |  7 Pagesbrand-new business, expand an existing company, or get financing for a business venture, you will need to write a business plan. A business plan not only lends your business a sense of credibility, but also helps you to cover all your bases, increasing your chances of success. Although writing a business plan can be a lengthy, intimidating project, it is not necessarily difficult. Here is an overview of how to write a successful business plan. What to Include in Your Business Plan Your businessRead MoreBusiness Plan For A Business1546 Words   |  7 Pagesenterprise, especially a business, usually with considerable initiative or risk†. They are usually characterized as people with greatly valued self-reliance, with high optimism and people who who strive for distinction through excellence. I am interested in starting my own basketball business and becoming an entrepreneur. In order to start a business I need a business plan. From research, I have learned that my business plan needs to have an executive summary, identification of my business, financial recordsRead MoreBusiness Plan For A Business1221 Words   |  5 PagesBusiness plans are documents used for planning out specific details about your business. They can range in size from a simple few sentences to more than 100 pages with formal sections, a table of contents and a title page. According to Entrepreneur Magazine, typical business plans average 15 to 20 pages. Comprehensive business plans ha ve three sections business concept, marketplace and financial and these are broken down into seven components that include the overview or summary of the plan, a descriptionRead MoreBusiness Plan For A Business2550 Words   |  11 PagesActivities 1. Review current menu in terms of business focus 2. Get staff feedback 3. Get customer feedback 4. Point out restaurant goals and business 5. Write menu redesigning proposal 6. Get restaurant owners approval 7. Initiate stake holder support 8. Get stake holders approval and contribution 9. Redesign new menu 10. Trail with restaurant stake holders 11. Modify the trail menu 12. Mass print the modified RESOURCES 1. Restaurant business plan, current menu, current and historical sales reportRead MoreBusiness Plan For A Business1866 Words   |  8 Pages Business Plan Buiness model in theory and practice according to Wikipedia is used for a broad range of informal and forma l descriptions to represent the core aspects of a business, including the purposes of that business, its process, target customers, of ferings, strategies , infrastructure, organizational structures, trading practice, and operational processes and policies . Below, we would look at two kinds of business model (franchise and tradition al business) , their pros and cons, o r theirRead MoreBusiness Plan For A Business2550 Words   |  11 PagesActivities 1. Review current menu in terms of business focus 2. Get staff feedback 3. Get customer feedback 4. Point out restaurant goals and business 5. Write menu redesigning proposal 6. Get restaurant owners approval 7. Initiate stake holder support 8. Get stake holders approval and contribution 9. Redesign new menu 10. Trail with restaurant stake holders 11. Modify the trail menu 12. Mass print the modified RESOURCES 1. Restaurant business plan, current menu, current and historical sales report

What is Strategy And Why Is It So Challenging For Organisations - Free Essay Example

Sample details Pages: 6 Words: 1783 Downloads: 5 Date added: 2017/06/26 Category Management Essay Type Narrative essay Level High school Did you like this example? What is strategy, and why is it so challenging for organisations? Introduction: à ¢Ã¢â€š ¬Ã…“Strategyà ¢Ã¢â€š ¬Ã‚  Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s [A1]a one word but it have a whole language in it. Strategy can be describe in its best meaning that ità ¢Ã¢â€š ¬Ã¢â€ž ¢s the way of Art and Science of Planning And marshalling [A2]the resources for their most affective an offensive use to bring about a desired future. Strategy is the way through which an organization can move from one milestone to other in pursuit of the overall goals. Without Strategy a company can be like a person without its nervous system so if an Organization wants to move in a race with other companies they have to make solid strategies for their organization. The term Strategy is derived from the Greek à ¢Ã¢â€š ¬Ã…“strategosà ¢Ã¢â€š ¬Ã‚  meaning a general set of man oeuvres carried out to overcome an enemy. Strategy mostly involves to Set goals determine the actions to achieve goals and mobilizing resources to execute the actions. The main them of strategy is how the end goal will be achiev ed through the mean (Resources). There three main components of any strategy (Petros DeSimone, 2010). 1) Diagnosis 2) Guiding Policy: That will define how to deal with those challenges 3) Action Plans: Its Designed to carry out the guiding policy Don’t waste time! Our writers will create an original "What is Strategy And Why Is It So Challenging For Organisations?" essay for you Create order Diagnosis: This step is basic Component for any strategy planner though this the worker of an organization get able know which kind of challenge is this it will and it will explain whole scenario of challenge to the worker of an organization (Petros DeSimone, 2010). Guiding Policy: As a worker of an organization get Diagnosis of a challenge to its organization then a guiding policy will be needed which will define how to deal with that challenge which they are facing? Action plan: After Guiding policy the worker needs an Action Plans which is designed to carry out that guiding policy Beside these three basic components strategy involves two major processes which are 1) Formulating Strategy 2) Implementing Strategy (Petros DeSimone, 2010). Formulating strategy: This step basically depends upon the components of strategy. Formulation involves analyzing the environment or situation, making diagnosis and developing the guiding policy. Implementing Strategy: Implementation refers to the action plans taken to achieve goals which are established by the guiding policy. [A3] Why strategy is so challenging for organizations? To run a business or organization strategies are needed without that organization or a company canà ¢Ã¢â€š ¬Ã¢â€ž ¢t reach to our desired goal[A4]. Strategies are like a soul for organizations, because with time they have to face tough challenges and to complete those challenges strategies plays important role.[A5] With time to time the board of director change their strategies because of Competitor which are in market and need to un ique strategy through which they can produce the result in order to maintain the fruitful result in a reliability of specific organization (Goldhirsch, et, all, 2011). Here are some points which strategy makers thinks before making strategy and this indicates why Strategies are so challenging for an organizations Strategy Formulation and Implementation: Strategy formulation and implementation areseparate,[A6] distinguishable parts of the strategic management process of business. Logically, implementation follows formulation; one cannot implement something until that something exists (Donnelly, et, all, 2009). Without formulation and implementation the business cannot give the fruit which organization desires. Formulation and implementation is like a two legs of strategy which able to move it on their way Execution takes time: The successful implementation of strategy takes more time than its formulation. This can challenge managersà ¢Ã¢â€š ¬Ã¢â€ž ¢ attention to execution detai ls. The longer time frame can also detract from managersà ¢Ã¢â€š ¬Ã¢â€ž ¢ attention to strategic goals (Donnelly, et, all, 2009). Controls must be set to provide feedback and keep management abreast of external à ¢Ã¢â€š ¬Ã…“shocksà ¢Ã¢â€š ¬Ã‚  and changes. The process of execution must be dynamic and adaptive, responding to unanticipated events. This imperative challenges managers responsible for execution. Understanding uncertainties and risks: In business the board of director has to think on the answer of the question that: how did we get here?Answering this question is a more difficult for deciding what policies and actions will push future performance in the desired direction.And while moving in that direction the directors have to think about the risks and uncertainties in business and for limiting and low down effect of that risks they have to make best strategy because if that strategy fails on that risks their company will not able to stand in market as they were before (Jansen Janssen, 2010). Assessing and selecting among options: The goal is to select now, without perfect information, the strongest set of actions that will move the business towards its goals. Here it is important to consider not only the potential à ¢Ã¢â€š ¬Ã‹Å"bottom lineà ¢Ã¢â€š ¬Ã¢â€ž ¢ benefits, but also the each of option under uncertain future conditions and the relative difficulty and time required for implementation (Jansen Janssen, 2010). Customer Retention: IF an organization doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t have an effective business strategy for costumer they will lose the customers easily and for that organization needs Develop a program for following up on customers, and for staying in touch with repeat customers to make sure your products are working properly. Organization has tried to find new ways to help the customer with your product. When customers call in with problems, there needs to be an established and efficient customer service strategy in place to reduce customer stress (MandiÃÆ'„à ¢Ã¢â€š ¬Ã‚ ¡, Basili, Har jumaa, Oivo Markkula, 2010, September). Customer follow-up procedures and efficient customer service programs are essential to customer retention and sales revenue. Clarity in Direction of Activities: Strategies focus on direction of activities by specifying what activities are to be undertaken for achieving organizational objectives (MandiÃÆ'„à ¢Ã¢â€š ¬Ã‚ ¡, Basili, Harjumaa, Oivo Markkula, 2010, September). They make the organizational objectives more clear and specific. For example, a business organization may define its objective as profit earning or a non-business organization may define its objective as social objective. strategies will provide how profit objective can be sharply defined in terms of how much profits is to be earned and what resources Of how much profit is to be earned and what resources will be required for that. When objectives are spelled out in these terms, they provide clear direction to per-sons in the organization responsible for implementi ng various courses of action. Most people perform better if they know clearly what they are expected to do and where their organization is going (MandiÃÆ'„à ¢Ã¢â€š ¬Ã‚ ¡, Basili, Harjumaa, Oivo Markkula, 2010, September). Organizational Management: Management of any organization is playing a pivotal role in order to maintain strategy and the business on the zenith. This is the management which makes all success possible, through assurance of team work. This is the management which make the company out from the peril and which safe the company from any difficult situation. The role of management is much more authentic and much more systematic which includes the system much provide the way to accomplished the given tasks by higher authorities. This is the reason through which staffs are organized and all works are managed (MandiÃÆ'„à ¢Ã¢â€š ¬Ã‚ ¡, Basili, Harjumaa, Oivo Markkula, 2010, September). Feasibility Study: Feasibility study is most essential in order to maintain the work of the firm and for strategy planning. Through this feasibility process management of our firm must be active to know that what is actual amount which is use to initiate any business or to maintain any firm. Feasibility study is the keen interest of the person which effectively works in order to maintain the system more actively and more systematically (MandiÃÆ'„à ¢Ã¢â€š ¬Ã‚ ¡, Basili, Harjumaa, Oivo Markkula, 2010, September). The feasibility study tells our organization that how much budget we have to initiate any project in UAE or to maintain it into the sustainability and harmonizing it. Competitor Analysis: The competitor analysis is the techniques which must be known by the manager or higher authoritiesà ¢Ã¢â€š ¬Ã¢â€ž ¢ officials to maintain the status of their company into peak. This is the analysis in which a manager forecasting the capabilities and future position of his own firm and compare it with other firm. After getting result he engages to work more for the sake of maintenance of his firm. In UAE the competition in business is getting increase day by day (MandiÃÆ'„à ¢Ã¢â€š ¬Ã‚ ¡, Basili, Harjumaa, Oivo Markkula, 2010, September). We must have to maintain the marketing and apply different techniques in order to beat the market value of our client. It also considering of following and take out the anti ways to beat the competition of your competition. We have to promotes our policies and provide the best results with best deals of facilitates to attract the more clients (MandiÃÆ'„à ¢Ã¢â€š ¬Ã‚ ¡, Basili, Harjumaa, Oivo Markkula, 2010, September). [A7] Co nclusion: To be on successive path organization or company should have to think about what best strategy they would make so they can stand in market and beat their competitors in marketing line. Without strategies company will not able to stand a day and if the directors of organizations want fruitful organization then they have to make first pillar first which is Strategy. References: Donnelly, J. E., Blair, S. N., Jakicic, J. M., Manore, M. M., Rankin, J. W., Smith, B. K. (2009). American College of Sports Medicine Position Stand. Appropriate physical activity intervention strategies for weight loss and prevention of weight regain for adults.Medicine and science in sports and exercise,41(2), 459-471. Retrieved from https://europepmc.org/abstract/med/19127177[A8] Goldhirsch, A. 2., Wood, W. C., Coates, A. S., Gelber, R. D., ThÃÆ' ¼rlimann, B., Senn, H. J. (2011). Strategies for subtypesà ¢Ã¢â€š ¬Ã¢â‚¬ dealing with the diversity of breast cancer: highlights of the S t Gallen International Expert Consensus on the Primary Therapy of Early Breast Cancer 2011.Annals of oncology, mdr304. Retrieved from https://annonc.oxfordjournals.org/content/early/2011/06/27/annonc.mdr304.short[A9] Jansen, F., Janssen, D. (2010). Effects of positive politeness strategies in business letters.Journal of pragmatics,42(9), 2531-2548 retrieved from https://www.sciencedirect.com/science/article/pii/S0378216610000627 MandiÃÆ'„à ¢Ã¢â€š ¬Ã‚ ¡, V., Basili, V., Harjumaa, L., Oivo, M., Markkula, J. (2010, September). Utilizing GQM+ Strategies for business value analysis: An approach for evaluating business goals. InProceedings of the 2010 ACM-IEEE International Symposium on Empirical Software Engineering and Measurement(p. 20). ACM. Retrieved from https://dl.acm.org/citation.cfm?id=1852813 Petros, R. A., DeSimone, J. M. (2010). Strategies in the design of nanoparticles for therapeutic applications.Nature Reviews Drug Discovery,9(8), 615-627. Retrieved from https://www.nature.com/nrd/journal/v9/n8/abs/nrd2591.html[A10] [A1]Weak Start [A2]And should have been smaller [A3]Could have elaborayed [A4]Our desired goal, means? [A5]Weak sentence [A6]Why it is italics? [A7]Kindly arrange the document so as to relate to the topic and present strong arguments. [A8]Irrelevant reference [A9]Irrelevant reference [A10]All references are utter nonsense, nothing is relevant

Mission Command Analysis of Helmuth Johannes Ludwig Von...

â€Å"One either lets me do as I want or one gives me concrete orders,† General Donrad Krafft von Dellmensingen, German Sixth Army Chief of Staff responsed when it was suggested he suspend offensive employment of his army. The First Battle of the Marne, also classified as the most, â€Å"significant land battle of the twentieth century,† impresses one for its scale, decisiveness, and devastating use of rapid small arms fire, machine guns, hand grenades, and artillery. From 5 through 11 September, Germany and France each fielded over 2 million men (British 130,000) between Paris and Verdun. The most modern military technology to date was brought to bear by both sides to terrible effect. During the month of August, each country suffered†¦show more content†¦It was to be â€Å"a lightning forty-day wheel through Belgium and northern France ending in a victorious entry march into Paris, followed by a redeployment of German armies to the east to halt the Russian steamroller.† Germany began the war on 3 August occupying the whole of France’s eastern border from Switzerland up to Luxembourg with Seventh, Sixth, Fifth, and Fourth armies. Third Army then proceeded to occupy L uxembourg, without resistance, before fighting through Belgium’s extensive fortifications beginning on 6 August and culminating on 16 August with the fall of Lià ¨ge, Belgium’s most significant fortification. Afterwards, the German Army began to push First and Second armies, which combined made up over two-thirds of Germany’s Western forces, into northern France. Refer to Figure 1, Map of the First Battle of the Marne, 1914. First and Second armies formed the spoke of the wheel, while the hub was created by the Third and Fourth armies. This left Fifth, Sixth, and Seventh armies to hold the line against the aggressive French Plan XVII. Plan XVII called for a French frontal attack at Alsace-Lorraine with the British Expeditionary Force (BEF) protecting the left flank. From 14 to 31 August, over eight battles raged between German and French soldiers with the Germans gaining ground and forcing the Entente powers to retreat back towards Paris, ending French Plan XVII. French Army Chief of Staff, Joseph Joffre, called an orderly retreat and restructured his

Management Accounting of Amcor Ltd Samples for Students †MyAssignment

Question: Discuss about the Management Accounting of Amcor Limited. Answer: Introduction The main purpose of the assignment is to analyze a case study on Amcor Limited as the company deals in packaging materials. Amcor Limited is one of the leaders in multinational packaging company that is headquartered in Australia as well as listed in Australian Stock Exchange (Amcor.com. 2017). The company offers packaging solutions through use of flexible and rigid plastics packaging with getting highest quality. Rigid Plastics and Flexibles are the significant packaging broad lines. In addition, the company even manufacturers PET bottles and hard plastic containers. This company is a global packaging leader where the company aims at attaining social responsibility as well as conducting long-term strategy in an effective way. The study highlights the operational aspects of Amcor Limited and its connection with the case study for the company where they had been allegated for several reasons. This study explains the balanced scorecard approach that has four main dimensions from the pe rspective of customer, financial, internal and learning growth. The other approach that was used in the current study is strategy map approach that is an extension of balanced scorecard approach presented in a diagrammatic format (Simons 2013). Case study on Amcor Limited This particular case analysis has been taken from The Sydney Morning Herald where the title of the case is No compensation for Amcor in court case (Butler 2017). The case was related to employment issues that was prevailing in the company named as Amcor Limited. The company receives no compensation as they were caught for breach of duty by the Senior Executives. Here, the Senior Executives of Amcor Limited were accused that they had secretly purchased tow business that mainly belongs to the packaging giant. For this case, it is declared by the Victorian Supreme Court that the company fails to reveal the case as they were caught with the breach of duty performed by the executives as it involve cardboard box. This had eventually damaged the working of Amcor Limited. Trevor Barnes and Craig Holihan , the two Executives of Amcor Limited was accused for the reason as they paid the packaging company half of the profits that was reaped from one of the trade. Proper judgment and evaluation h as been conducted that made it clear that an end long-running litigation had been evolved where the Executives of Amcor Limited involved in running up legal bills where the financial estimations is more than millions of dollars. In addition, Mr. Hodgson had sued Amcor Limited where Executives looks after the company that makes the purchase of two businesses from the knocked down prices from the year 2000. It is important to consider the fact that Executives of Amcor Limited were accused that the company were hiding the interests as it manifested with incompatibility and lack employee relationship in a given serious dimension. Therefore, it was taken into account that the Executives of Amcor Limited was found using the improper information that is generated from the employees of Amcor Limited and the case will again return to court on April 2016 for a directions hearing (Rothaermel 2015). Long-term objectives, key stakeholders and competitors of Amcor Limited Long-term goals or objectives of Amcor Limited Amcor Limited is the leader in the packaging manufacturing sector and need further improvement so that the company can retain its position in the long-run. To retain the position, Amcor Limited had served the major key areas where they aim at achieving the long-term goal as well as objectives so that employees can work in a sustainable workplace. The five main long-term objectives or goals for Amcor Limited are as follows: The first key areas in the long-term objectives that need to be attained by Amcor Limited are Environment where they implement proper environmental management systems and enhancing over the environmental performance. In that case, the company aims at setting proper regulatory measures that will work together over EnviroAction targets (Hill, Jones and Schilling 2014). The second key areas in the long-term objectives that need to be attained by Amcor Limited are Community where they aim at conducting open and constructive dialogue in and against local community. In that case, the company mainly aims at supporting the local community projects and utilizing packaging expertise that identifies the social and environmental requirements (Eden and Ackermann 2013). The third key areas in the long-term objectives that need to be attained by Amcor Limited are Workplace where they work together for maintaining safe workplace and understanding the need of co-workers. The company works together for maintaining diverse workplace as well as rendering equal opportunity to all the co-workers. The forth key areas in the long-term objectives that need to be attained by Amcor Limited are marketplace where the company aims at utilizing life cycle assessment capabilities as it provides customer responsible packaging and supports sustainability objectives of the clientele. In that case, the company aims at promoting the role and benefits of responsible packaging. The fifth key areas in the long-term objectives that need to be attained by Amcor Limited are economy were the company works together for demonstrating good governance, sensible risk taking and business continuity management at the same time. Identification of key stakeholders of Amcor Limited Key Stakeholders of Amcor Limited Investors Co-workers Industry Bodies and government Media Suppliers Customers Supplies of capital Competitors of Amcor Limited Competitors of Amcor Limited Georgia-Pacific LLC Silgan Holdings Inc Balanced Scorecard of Amcor Limited Perspectives Objectives Performance Measures Initiatives Lag Lead Financial Perspective Enhanced value of shareholders Revenue Growth Sales Mix Expansion in the diversified product business units in both activities such as packaging and materials Low-cost operation Production process cost Production and operation expenses Use of new techniques and materials for attainment of production optimization Driving growth in the emerging market Market Diversification Growth in sales Expansion in the market in countries like Brazil and South Africa. Customer Perspective Expansion in the customer base Market Share Number of new customers Differentiated range of products Positive impact on the community and society Environmental collision of packaging Number of sustainable packaged produced Responsible packaging Industry leading customer loyalty Customer Retention Number of retained customers and on-time delivery rate Market Leadership by acquiring expertise and rigid plastics packaging (Barney and Hesterly 2015) Internal Business Perspective Customer Intimacy strategy Previous packaging products Customer support systems High standard and quality management within the stipulated time Operational Excellence Strategy Improved speed in the market Customer interaction Supply chain optimization Product Leadership Strategy Innovation and new product development CRM (customer relationship management) systems Decreased in the operational cost and cycle time Learning and Growth Perspective Organization capital Culture Leadership Alignment as well as teamwork Information capital Systems Databases Networks Human capital Skills Training Knowledge Critical analysis on how to use balanced scorecard and strategy map that will help Senior Management of Amcor Limited It is argued in the study that use of balanced scorecard and strategy map will provide guidance to the Senior Management Team of Amcor Limited so that they can easily monitor or look at the corporate and divisional level of performance. This will directly help in motivating the staff members of Amcor Limited as balanced scorecard and strategy map are significant tools for sustainability improvement in the most appropriate way (Bettis et al. 2014). Conclusion From the above analysis, proper explanation is given on the background of the company named as Amcor Limited. The information is extracted from the annual report of Amcor Limited and news article take from The Sydney Morning Herald. The study presents the approach such as balanced scorecard and strategy map in a diagrammatic approach that clearly defines the lag indicators and lead indicators. References Amcor.com. 2017.Amcor - Home. [online] Available at: https://www.amcor.com [Accessed 18 May 2017]. Barney, J.B. and Hesterly, W., 2015.Strategic management and competitive advantage concepts and cases. Pearson. Bettis, R., Gambardella, A., Helfat, C. and Mitchell, W., 2014. Quantitative empirical analysis in strategic management.Strategic Management Journal,35(7), pp.949-953. Butler, B. 2017.No compensation for Amcor in court case. [online] The Sydney Morning Herald. Available at: https://www.smh.com.au/business/no-compensation-for-amcor-in-court-case-20120320-1vgv4.html [Accessed 18 May 2017]. Eden, C. and Ackermann, F., 2013.Making strategy: The journey of strategic management. Sage. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Rothaermel, F.T., 2015.Strategic management. New York, NY: McGraw-Hill. Simons, R., 2013.Performance Measurement and Control Systems for Implementing Strategy Text and Cases: Pearson New International Edition. Pearson Higher Ed.